“Any company designed for success in the 20th century is doomed for failure in the 21st” – author and futurist, Salim Ismael.

Take a moment to think about how much technology has changed our lives in twenty years and then try to imagine how much more technology will change twenty years from now. Digitalization trends are not going away anytime soon.

The recent K-Fair in Düsseldorf, Germany proves that more and more industry players are taking digitalization initiatives very seriously. There is way too much to lose if your business does not seize the opportunity. Covestro, a well-known industry leader, sums up this idea quite succinctly in its digital motto: “whatever can be done digitally will be done digitally.” The digital floodgates are wide open. What are you going to do about it? Here are 20 reasons for you to adopt your own digital initiative for 2020 and beyond.


1- The power of data & data analytics

11- Digital efficiencies

2- Make quicker and better informed decisions

12- Increase productivity of sales staff

3- Changing communication habits

13- Global scalability

4- Increased use of mobile workstations

14- Better customer engagement

5- Advantage over competitors

15- Future proofing

6- Data visibility, transparency and accountability

16- New tool for employee recruitment and retention

7- Meet customer “On Demand” expectations

17- Reduce traditional overhead

8- Minimize sales lead time

18- Automate routine tasks

9- Eliminate task redundancies

19- Functional excellence

10- Explore new business models

20- Reduce errors and misunderstandings in orders

As 2019 comes to an end, it is essential to reflect on what digitalization means to your organization and how you can explore some of these initiatives with minimal time and expense. Polymermarketplace is a proven, white label digital sales platform that can give you a taste of the benefits mentioned above with little risk and much reward. 

Contact us today for a free demo or better yet, if you are attending the annual GPCA Forum in Dubai, let’s meet face to face.