Have you ever closed a deal via email or text message? Ever used a chatting app or other popular social media tool to confirm the details of a business deal? What about use your personal telephone or email to communicate with company customers? These are realities of the modern business world. Smartphones allow us the liberty to work from anywhere and at any time; more so than the laptop computer. SMS and other texting tools give us the ability to conveniently and discreetly communicate without unduly interrupting us from what we’re doing at the moment.
This modern convenience raises a few questions. Are you comfortable with the idea that these new methods of communication may be outside your company’s control? Is it of concern that sensitive information regarding product quantities, prices and specs are being exchanged via personal accounts or through external third-party chatting services? While most work related communication is handled through company property, typically through a company email address or a company telephone, modern smartphones tend to blur the line on what content is personal and professional. It is entirely possible that company personnel may be innocently communicating through lines that are outside the scope of your control.
Now let’s bring in some context. Some companies inform customers of available product through emails sent to numerous recipients. Interested customers reply and the sender must then respond to the interest. Often times, this follow-up communication occurs via telephone, but many times it’s through email and text message exchanges. In a perfect world, the exchanges occur on company property through company accounts; but this can sometimes be impractical. Even with company property, an employee can use apps and other private email accounts that may not be entirely accessible to the employer. This is where having a dedicated e-commerce platform to manage your company’s sales may be a prudent practice. Your business can have better access to and transparency in the way your sales representatives communicate with customers and confirm deals. Unless your company has a very clear policy that prohibits using personal accounts for business purposes, you can be pretty certain that employees are using third-party messaging tools to offer and confirm details of product sales. Wouldn’t it be good to know that you have access to pending deals in the event your sales representative becomes unexpectedly unavailable? Using a dedicated e-commerce tool to direct and manage commercial communications can help mitigate this kind of situation.
It doesn’t have to be hard or time consuming to develop and integrate such a system. Polymermarketplace has done the work for you.
Contact us today to find out how easy it is to have your own dedicated e-commerce tool that can help your company manage transactional communication more efficiently and effectively.