Here are some interesting points for your business to consider today:

  • Approximately half of purchasing agents are now under 35 years of age;
  • Digital behavior in communication and purchasing rationale differ significantly from former generations;
  • Digital age users are more responsive to quick, convenient online shopping experiences, including using the vast resources of the internet for research.

Digitalization trends continue to gain traction. This is now a constant theme in every industry conference. More and more experts acknowledge that digital technologies are ready and able to enhance many aspects of the polymer supply chain – one of the points touched on at the AMI 2019 Polymer Sourcing and Distribution Conference.

“The internet of things” has evolved significantly from its first iteration during the dot-com rage of the early 2000s. The internet is more mature now, the technologies more advanced. And most importantly, user expectations have changed.

We are living in transitional times. Not every customer is yet willing to transact business online, however that doesn’t negate the fact that there is tremendous potential as customer demands begin to digitize further. Successful executives agree on this proposition: businesses that fail to adapt to the needs of the new generation of buyers will be unable to effectively compete in the long run. Sage advice indeed.

Contact us today to see how Polymermarketplace can easily provide a ready-made white-box solution for your digital sales strategy.



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