Knowledge is power. How much you know about your customers and their purchasing behavior is critical to understanding their needs, as well as yours. The digital age has enabled businesses to better access and track key data points that can help improve efficiencies to maximize profits. It is no surprise that the chemicals industry is finally taking note of the many important benefits the modern digital economy can offer.

By harnessing the power of digital analytics, Polymermarketplace has recently added some key reporting functionalities to its platform that will assist you to better understand customer purchasing habits. With a simple click of a button you can instantly track the following important information:

  • Average price per ton over a period of time;
  • Daily, weekly or monthly activity of customers accessing the platform;
  • Bid history on a cumulative or individual company basis;
  • Gain or loss on starting offer price;
  • Top customers and more…

Think of what you can do with this useful information. You can instantly identify serious customers from those that simply hover to gain market information. You can have a better understanding of market trends, particularly on pricing. You can even glimpse at past buying behavior to gain insight into future buying patterns. An effective sales strategy should keep these variables in mind so that your business can operate at maximum profitability.

Polymermarketplace offers this and much, much more. It’s time for your business to take full advantage of the market intelligence that digital technology can offer. Your business does not need to invest substantial time and resources to wield this power. Polymermarketplace has done the work for you. Contact us today to find out how easy it is to have your own dedicated e-commerce tool that can help your company fulfill the promise of the modern digital economy.