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Season’s Greetings and Happy Holidays

We all have our favorite memories of our successes in 2019 and we are all better because of them. Over the next few weeks, as we close the year, we invite you to take time to reflect on the many exciting developments that the polymers industry is undergoing at the...

20 reasons for a digital transformation in 2020

“Any company designed for success in the 20th century is doomed for failure in the 21st” – author and futurist, Salim Ismael. Take a moment to think about how much technology has changed our lives in twenty years and then try to imagine how much more...

Digital Transformation Requires Leadership

As the digital revolution marches on, managers can sometimes feel pressure to jump on board for all the wrong reasons. Misperceived complexity, resistance to change and unknown risks are some of the reasons why digital transformation can seem overwhelming. In...

A Map for Digital Initiatives

Summer is here and it is the perfect time to think about new ideas. Here’s one: how can I get my business on the path towards a digital transformation? Doing nothing is a big risk when considering a future global economy that will be as flat as the mobile device...

Maturing of the Digital Market

Here are some interesting points for your business to consider today: Approximately half of purchasing agents are now under 35 years of age; Digital behavior in communication and purchasing rationale differ significantly from former generations; Digital age users are...